About us
Global Race Connect is a niche consulting agency targeting race organizers worldwide.
It leverages our global running network and expertise to deliver tailored growth strategies, sponsor acquisition, and marketing support.

The business will operate primarily online, with services delivered via calls, workshops, and digital materials.

FOUNDER & CEO

SONIA HABOUB

Founder of Global Race Connect and the Instagram community @theglobalrunnerscholar, Sonia is a world‑traveling athlete, academic, and marketing content creator. With a PhD and a background in International Business she combines scholarly insight with entrepreneurial flair.
An elite athlete since childhood, Sonia competes weekly across the GCC and internationally. She also advocates holistic wellness, integrating mindfulness, meditation, and mental resilience with athletic training to empower performance and wellbeing.

As founder of Global Race Connect, she brings Race Organizers and runners together worldwide.